DIGITAL MARKETING IN CALICUT
SEARCH ENGINE OPTIMIZATION (SEO)
Search engine is a web- based tool that enable users to locate information on the world wide web.
eg : Google, Bing, Yahoo, Baidu, Yandex, Ask.com, Duck Duck Go etc..
Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engine.
ON PAGE SEO & OFF PAGE SEO
On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic.
Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). ... linking to or promoting your website, and effectively "vouching" for the quality of your content
SEO KEYWORDS
Keywords are the questions or needs that we ask the search engine. For example, if you are looking for a Digital Marketing Institute, you might type in Google, which is Best Digital Marketing Institute in Kochi or Digital Marketing Institute in Calicut.
LONG TAIL KEYWORD
- Combination of 4-6 words
- Easy to rank
- Low search volume
- Low competition
- Helps to rank short tail keyword
- More specific
- Revenue is for companies that focus when it is long
SHORT TAIL KEYWORD
- Combination of 1-2 words
- Difficult to rank
- High competition
- High search volume
- More specific
- Generates high revenue it ranked
SEO STRATEGY
- Create a List of Keywords
- Analyze Google's First Page
- Create Something Different or Better
- Add a Hook
- Optimize For On-Page SEO
- Optimize For Search Intent.
- Make Your Content Look Awesome.
- Build Links to Your Page.
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