DIGITAL MARKETING IN CALICUT

  SEARCH ENGINE OPTIMIZATION (SEO)                              Search  engine is a web- based tool that enable users to locate information on the world wide web.                   eg :  Google, Bing, Yahoo, Baidu, Yandex, Ask.com, Duck Duck Go etc..                     Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engine.    ON PAGE SEO & OFF PAGE SEO On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic.                       Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search eng...